Most people don’t want to be the first to try something new. They want to know that the decision they’re making has already been vetted by others. In fact, 91% of consumers find a product more trustworthy if they get recommendations from people they know. 70% also trust public comments and opinions about products online.[1]
Social proof offers strong reassurance for people considering making a purchase. Including reviews, ratings, stats, and other social proof on your landing page can persuade many consumers to make a purchase.
Increase credibility with social proof
Most people don’t want to be the first to try something new. They want to know that the decision they’re making has already been vetted by others. In fact, 91% of consumers find a product more trustworthy if they get recommendations from people they know. 70% also trust public comments and opinions about products online.[1]
Social proof offers strong reassurance for people considering making a purchase. Including reviews, ratings, stats, and other social proof on your landing page can persuade many consumers to make a purchase.