Leverage emotional associations

Each color evokes specific feelings and associations. For instance, if you aim to convey tradition and formality, hot pink might not be the best choice. Hot pink is often associated with joy, enthusiasm, and playfulness. Instead, colors like navy blue or burgundy are more aligned with tradition and formality.

Also, keep in mind that colors can evoke different emotions across cultures, and it's important to consider these differences. In Western cultures, white is often associated with purity, peace, and minimalism. However, in many Eastern countries, white is associated with death and mourning. When choosing colors for a global audience, research the cultural associations thoroughly.