Cluttering your landing page with too much information has a negative impact on how your visitors interact with your page. Keep users’ focus on the primary information by removing everything on the page that doesn’t directly support that information. That means getting rid of any secondary offers, distracting imagery that doesn’t directly support the content, and even navigation to other parts of your site in some cases.

Moreover, most users read as little as 20% of web copy.^[1] To combat this, try limiting your paragraphs to 3-4 lines and add descriptive subheadings for every couple of paragraphs. This makes your content both more readable and scannable.