Avoid overusing a brand’s name

In the context of UX design, it's crucial to prioritize user understanding and comfort. While branding is an essential part of marketing, its overuse in UX copy can come across as self-promotional and even confusing.

Imagine users navigating a mobile app. If every button and prompt includes the brand name, it may give the impression of showing off, rather than guiding users effectively. For example, a button labeled "Click here to explore BrandX's features" may cause users to pause and ponder, rather than smoothly progress.

The users are usually aware of the product they're using; they don't need constant reminders. Instead, clear and concise language without the distraction of branding helps them focus on the task at hand.

While branding has its place in marketing materials, UX copy should focus on usability and clarity.