Make the value proposition obvious

A value proposition is a concise piece of copy—often accompanied by visuals—that sums up why users should choose your product over others. Think of it as your product's elevator pitch, featured prominently on your landing page. A compelling value proposition answers three key questions: What is the product? How does it benefit users? How does it work?

To elevate your landing page, use clear and direct language in the copy and support it with complementary visuals like icons or images. Place it in a noticeable location so it's one of the first things users see. A well-crafted value proposition not only grabs attention but also sets the stage for a meaningful user journey.