Enhance memorability

Choosing a color palette is just the first step in using color to establish a brand. Even the most strikingly original color palettes won't immediately have a brand association. That takes careful planning, implementation, and time. But by consistently using a color palette, it can become part of a brand's identity. A well-known example is McDonald's, which uses a red and gold color palette that has become almost immediately recognizable to consumers over the years.

To achieve this effect, use your chosen color palette throughout your brand and marketing materials. It should be incorporated into your website designs, social media graphics, logo, business cards, ads, and any other materials associated with your brand. Through consistent use and repetition, consumers will come to recognize your color palette and the values and personality it represents for your brand.