When users are neutral

When users are neutral, your UX copy should be clear and to the point, without trying to sway their emotions. For instance, if a user is on a product page, a neutral tone would be, “Add the item to your cart to continue shopping.” This is simple, direct, and doesn’t pressure users. It’s just a helpful instruction.

Avoid using language that tries to create urgency or excitement, like “Don’t miss out on this amazing deal—add it to your cart now!” This tone can feel too forceful and might turn neutral users away. Instead, stick to language that’s straightforward and makes the process feel easy and unintrusive.