Support your landing page’s content with relevant images that add to the meaning. Use them to convey or reinforce the information elsewhere on your page. A picture is worth a thousand words, so make sure your images assist in conveying information to your visitors, even going so far as to explain elements that are difficult to put into words. For example, on a landing page for Swiss tours, it makes sense to use an image that directly supports the idea of exploring Switzerland’s natural beauty, since the country is widely known for its breathtaking landscapes, including the Alps, serene lakes, and lush valleys.