Differentiate your brand

Choosing the right colors can help your brand stand out while still meeting industry standards. To differentiate your brand, select colors that reflect your unique personality and values. This can set you apart from competitors and make your brand memorable.

However, it’s also important to incorporate colors that are familiar within your industry to signal trust and reliability. For instance, if you're in the tech industry, you might use the standard blue to convey trust and innovation but pair it with a vibrant accent color to showcase your brand’s creativity and modern approach. This ensures your brand is both distinct and aligned with industry values, making it appealing and trustworthy to your audience.