Pay attention to the competition

Some colors have become closely associated with certain industries, such as red and blue for airlines. These colors are often used because they effectively communicate the industry’s values and appeal to the target audience. Red can convey energy and excitement, while blue is associated with trust and reliability — important qualities for an airline. However, you don't have to stick to the same colors in your branding. Consider why these palettes are common and whether they align with your brand's personality and goals.

If you want your brand to stand out from competitors, choosing a unique color palette might be the right approach. On the other hand, using colors similar to competitors can signal that your brand shares similar values and adheres to industry standards.

Ultimately, the choice of colors should reflect the brand's identity and objectives while considering industry norms and consumer expectations. Balancing uniqueness with familiarity can help create a color palette that resonates with your target audience.