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Design thinking process
Exercise

Design thinking process

Value-impact
Exercise

Value-impact

Product designer
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Product designer

Minimum viable product (MVP)
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Minimum viable product (MVP)

Product design
Exercise

Product design

Design thinking
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Design thinking

Exercise

Compare sentiment metrics with behavior

Exercise

The value of product discovery

Exercise

Assumption testing tools

OKRs vs. outcomes
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OKRs vs. outcomes

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Vanity vs actionable metrics

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Don’t mix outcome and output

Team cycle
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Team cycle

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Documenting test results

Exercise

Types of assumptions

Assumption mapping
Exercise

Assumption mapping

What’s an opportunity solution tree?
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What’s an opportunity solution tree?

Exercise

Types of outcomes

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Leading vs lagging indicators

Analytics stakeholders
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Analytics stakeholders

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Engage with users regularly

Structure the opportunity space
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Structure the opportunity space

What is product discovery
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What is product discovery

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Types of assumption tests

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The challenges of product discovery

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Why business value and not customer value?

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How to generate assumptions

Use the right traction metrics
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Use the right traction metrics

Tools for OSTs
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Tools for OSTs

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Focus on the real impact

What is a product trio
Exercise

What is a product trio

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Why a “feature factory” approach doesn't work

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Phrase questions positively

Assessing opportunities
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Assessing opportunities

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Product analytics team roles

Analytics lifecycle
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Analytics lifecycle

Measure the value, not actions
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Measure the value, not actions

Exercise

How to phrase assumptions

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Co-create questions with your team

What’s a continuous discovery mindset?
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What’s a continuous discovery mindset?

Set reachable goals
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Set reachable goals

Practice parallel prototyping
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Practice parallel prototyping

Exercise

Best timing for mapping opportunity space

Exercise

What’s an assumption?

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Basic event tracking

The product management triangle
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The product management triangle

Exercise

Define the criteria for opportunities & solutions

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Focus questions on the desired outcome

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Address one opportunity at a time

Exercise

Avoid embedding a solution into a question