Design thinking ideology is based on the idea that a user-centric approach is the key component of innovation, success, and competitiveness.

The process of design thinking comprises 6 stages:

• Empathize: at this stage, you conduct user research and explore users' needs
• Define: analyze the collected research data and gain insights into users' problems
• Ideate: brainstorm with your team the craziest ideas about how users' problems can be solved
• Prototype: visualize your ideas using paper or digital mockups to evaluate what hypothesis will work and which don't
• Test: return to your users to gain their feedback on your prototypes and explore whether these solutions can help them achieve their goals
• Implement: transform prototypes into real features or products

The design thinking approach isn't a linear but a cyclical process. It's common to come back to phases of empathy and problem definition after you test your ideas or test your ideas and get back to prototyping.^[1]