A user-centric approach in continuous discovery is all about consistently putting customers at the center of your product development process. This means engaging with users regularly to deeply understand their needs and challenges. Talking to customers every week isn't easy, and some might even think it's unrealistic. But here's the key: automate your recruiting process.

If you have to scramble to find customers to talk to each week, you'll likely skip it. Instead, set up a system where interviews are scheduled automatically. This could mean recruiting users directly from your product while they’re engaged with it, ensuring you always have someone to talk to without the hassle of manual scheduling.^[1]