Basic event tracking
Event tracking is like placing digital sensors throughout your product to monitor how users interact with it. Think of it as creating a list of important actions you want to track, such as when someone clicks a button, views a page, or completes a form.
The most common events to track include page views, button clicks, form submissions, and feature usage. Each event typically includes 3 basic pieces of information: the event name (what happened), the timestamp (when it happened), and the user ID (who did it). For example, when tracking a "Sign Up" button click, you'd record that specific action, when it occurred, and which user clicked it.
Starting with event tracking is simple — focus on key actions that align with your business goals. If you run an online store, you might track "View Product," "Add to Cart," and "Complete Purchase" events. This gives you a clear picture of how users move through your buying process without getting overwhelmed by too much data.
Pro Tip: Start by tracking just 3-5 key events that directly relate to your main business goals. You can always add more events later as you get comfortable with the basics.
