Analytics stakeholders

Product stakeholders shape how data transforms into product decisions across an organization. Each stakeholder group brings unique perspectives and needs. For example, top-level executives needs metrics that show overall product health and business impact, while product teams need granular data about feature usage and user journeys. Marketing teams focus on acquisition metrics, while customer success teams prioritize engagement and satisfaction indicators. Each group's needs influence what data to collect and how to present it.

Strong stakeholder alignment creates a shared understanding of product success. When all stakeholders agree on key metrics and measurement approaches, teams can move faster and make more confident decisions. This alignment prevents conflicting priorities and ensures analytics efforts support everyone's goals while maintaining focus on user needs.

Create a simple matrix mapping each stakeholder group to their most important metrics — it helps prioritize analytics efforts and report creation.