Marketing Exercises
Explore hands-on “Marketing” exercises to sharpen your skills and level up your craft. Want more? Browse all search results
Exercise
Tone mapping
Exercise
Don't overload the landing page
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Offer perks to users to boost engagement
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Increase credibility with social proof
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Make the value proposition obvious
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Ensure your page loads quickly
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Pay attention to your CTA button
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Inverted pyramid layout
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Dark pattern
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Use a compelling headline
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Add customer support
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Set the right tone
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Use brand authority to build trust
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Add visual cues to scroll down
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Keep mobile users in mind
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Use exit-intent popups
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Zigzag layout
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Landing page
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Avoid confirmshaming
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Logomark
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Offer a friendly goodbye
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When users are upset
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Address users by their names
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Single-column layout
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Creating guidelines for using the brand voice
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Avoid aggressive subject line formatting
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Combination mark
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Grammar and syntax
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When users are pleased
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Engage users with a preheader
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Voice vs. tone
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Avoid jargon in your copy
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When users are neutral
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Word length
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What is brand voice?
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Re-engagement emails
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Include useful information in footers
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Design responsively for multiple screens
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Adding character
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Set clear expectations
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Cart abandonment emails
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Use contextual images
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Make links recognizable
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Ad banner
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Mark the exit
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Keep it simple
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Avoid being pushy
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Reduce efforts to subscribe
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Brand
Exercise