Logomark

A logomark is a standalone symbol or icon that represents a brand, separate from its name.^[1] These visual elements capture the essence of a brand in a simple yet impactful way. When you think of iconic logomarks, Nike's swoosh or McDonald's golden arches probably come to mind. Unlike logotypes, which rely on text, logomarks offer a level of flexibility; they can be easily adapted for different contexts while still maintaining brand recognition. This makes them an excellent choice for brands looking to build a versatile and memorable visual identity.