Content Exercises
Explore hands-on “Content” exercises to sharpen your skills and level up your craft. Want more? Browse all search results
Exercise
Microcontent
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Saturation
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Don't overload the landing page
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Offer perks to users to boost engagement
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Increase credibility with social proof
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Make the value proposition obvious
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Information architecture
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Container
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Use a compelling headline
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Tags
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Use brand authority to build trust
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Add visual cues to scroll down
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Readability scores
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Use simple language
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CMYK
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Communicate the differences
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Provide helpful information in the message body
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Create a content inventory
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Avoid overwhelming users with content
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Avoid jargon in your copy
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Allow users to customize dashboards
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Be concise
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What are you auditing?
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Useful metrics in microcopy testing
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Allow users to compare content groups
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Prioritize content changes
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Set your writing goals
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Cloze testing
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Text block
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Say no to dark patterns
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Real copy with character count
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Quick exposure tests
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Highlighter test
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Evaluate existing content
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Composition
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Comprehension survey
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Use contextual images
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Integrate the brand’s voice
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Keep sections simple in style
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En dash
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Keep tooltip content concise
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Anticipate confusion
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Include screenshots
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Use content mockups
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A/B testing
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Brand perception
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Em dash
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Drop-off
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Click tests
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