Create a content inventory
A content inventory is essential in content audits because it serves as a comprehensive list of all existing content in one location, making it easier to assess, review, and plan improvements. Building a content inventory may be intimidating at first, but rest assured that it is a fairly simple process.
Usually, this inventory is done in a spreadsheet that will come in handy when the actual content audit takes place. The most common columns found in a content inventory include:
Pro Tip: You may also include additional columns that mention the author, CTA, intended audience, or other useful information. Drawing from the goals you set for the content audit initially can help create relevant columns for your inventory.
