A click test is a quantitative testing method that records where users click to complete a task on the prototype. From the UX writing perspective, a click test reveals which copy is most intuitive for users and helps them move forward. The test outcome is usually a heatmap or clickmap showing how users behave on a webpage.

Why are the results of the click testing so important? According to studies, users who click down the right path on the first click complete their task successfully 87% of the time.^[1] Click testing is cost-effective, as it can use prototypes or sketches instead of a full website.

The downside of click testing is that it shows where users click but doesn't explain if they understand the outcome of this action. Besides, during the test, users aren't in their natural environment, and their behavior may differ.^[2] Combining click tests with interviews — asking questions like “What do you think will happen if you click this?” — can provide deeper insights.