Prioritize content changes

While a content audit is an exhaustive overhaul of your product content, it is important to keep in mind that the best way to approach it is one step at a time. It is easy to get lost in the labyrinth of text, so take your time to prioritize what needs to be changed or rewritten first.

Typos, errors, and unclear technical language are big 'no-nos' if you want to appear professional and credible, so make them high priority and fix them first. You can then move on to shortening lengthy information, removing inconsistencies in CTAs and brand voice, shortening microcopy, and other rewrites.^[1] The key is to think from your users’ perspective — which information will stand out to you the most? If an error is likely to stick out like a sore thumb, fix it first without a doubt.