Microcontent

Microcontent is a type of UX copy in the form of short text fragments or phrases. Microcontent usually communicates key messages in a concise format. For example, it can describe an article or long blog post, add clarity to an interface, or encourage desired behavior.

Examples of microcontent include:

• Page titles
• Page headings (headlines)
• Taglines
• Email subject lines
• Summaries
• Decks
• Hints
• Tips
• Explainers^[1]

Microcontent is different from microcopy. Microcopy also refers to short texts, but its goal is to help users navigate an interface. Examples of microcopy include error messages, tooltips, button labels, links, navigational menus, and similar text elements.