Set your writing goals

UX writing strategy is part of a broader content strategy focused on creating content that meets user needs and business goals. Before you start writing anything, start by defining the main objectives or setting the writing goals.

Ask: What do users need to achieve? How does the copy support business goals? Align the copy with the product's voice and tone, keeping it consistent and user-focused. Involve your content manager, designers, and writers early in planning. This collaboration ensures accuracy and keeps the copy tied to the overall content strategy.

Think through all user touchpoints with the product — onboarding, buttons, error messages, or tooltips. Every piece of copy should help users navigate the product and complete tasks seamlessly.

By starting with clear goals and teamwork, your UX copy will better meet user needs while supporting business objectives.