Real copy with character count

Dummy text should be used only as long as necessary, and it's better to start using real text as soon as possible. For example, during user testing or a presentation to clients, wireframes with real content allow everyone to get a fuller picture, evaluate content in context, and review the look and feel of a future product. Plus, it results in more elaborate feedback.

Additionally, the Balsamiq tool allows you to see an actual character number if you have limited space for text blocks. That's how your copywriters and developers can see the limit and write and align content, respectively.