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The words and labels in a wireframe communicate hierarchy, guide user attention, and clarify functionality long before visual design begins. Real content reveals layout problems that lorem ipsum hides, such as text that overflows buttons or headlines that break awkwardly across lines. Using actual or realistic text helps teams identify content gaps, test information architecture, and validate that the interface makes sense to users. Labels, microcopy, and headings shape how people understand and navigate a product.

When text is treated as an afterthought, teams often face costly redesigns later. Strategic text placement in wireframes also helps stakeholders understand the product vision without getting distracted by visual details. Whether working with placeholder text or real content, the approach to text in wireframes directly impacts how effectively a design communicates its intended message and functionality.

Exercise #1

Start with text blocks

Start with text blocks

Text blocks serve as the foundation for content planning in early wireframes. These containers or squiggly lines represent where text will appear without committing to specific words. They help teams focus on layout structure and content organization before copywriting begins.

Using text blocks allows designers to define container dimensions and establish visual hierarchy. A block with larger text signals a headline, while smaller text blocks indicate body content. This approach keeps early discussions focused on information architecture rather than word choices.

Text blocks work best during initial brainstorming when the content strategy is still evolving. They communicate the general idea of how information flows through a page. As the project progresses, these placeholders should gradually give way to more realistic text representations that reveal how actual content will behave.

Pro Tip: Size text blocks proportionally to expected content length so stakeholders can evaluate layout balance accurately.

Exercise #2

Move on to dummy text

Move on to dummy text

While text blocks represent where content will appear using shapes or squiggles, dummy text takes this a step further by simulating actual words. Lorem ipsum and similar placeholder text use modified Latin words that mimic the visual rhythm of real sentences. This approach shows how text will actually look and flow within the layout.

Dummy text helps teams evaluate line breaks, paragraph spacing, and how words interact with surrounding elements. Unlike abstract text blocks, dummy text reveals whether a paragraph feels too dense or a text area appears too empty. Stakeholders can better assess the reading experience even without the finalized copy.

The downside is that dummy text lacks real-world accuracy. Lorem ipsum cannot reveal if a headline is too long for its container or if microcopy needs adjustment. Projects relying on dummy text for too long often face layout changes once real content arrives. Transitioning to realistic text as early as possible reduces these revision cycles.

Pro Tip: If real content is unavailable, borrow text of similar length and tone from competitor products as temporary placeholders.

Exercise #3

Use real copy with character constraints

Use real copy with character constraints  Bad Practice
Use real copy with character constraints  Best Practice

Dummy text should be temporary. Transitioning to real content as soon as possible improves feedback quality during user testing and stakeholder reviews. Wireframes with actual copy allow everyone to evaluate content in context and assess the overall product experience more accurately.

Character count awareness helps writers and designers collaborate effectively. Many wireframing tools display character limits for text blocks, showing exactly how much space is available. This visibility helps UX writers craft content that fits and helps developers understand text container requirements.

Working within character constraints early prevents last-minute content edits that disrupt layouts. When copywriters know a headline must stay under 40 characters, they write accordingly. When developers see these limits in wireframes, they can build flexible components that handle the specified ranges without breaking.

Exercise #4

Demonstrate text hierarchy

Text hierarchy in wireframes signals which information users should see first. Size, weight, and position communicate importance without relying on color or detailed typography. A clear hierarchy helps users scan the interface and build mental models of how information is organized.

Primary elements like page titles should stand out immediately. Secondary elements, such as section headings, support primary content without competing for attention. Tertiary text, including body copy and metadata, provides detail for users who want to read deeper.

Wireframes communicate hierarchy through relative differences rather than exact specifications. A heading does not need precise pixel values to appear important. It simply needs to be noticeably larger than the surrounding text. Maintaining consistent hierarchy patterns across screens helps users predict where to find information throughout the product.

Pro Tip: Limit wireframes to 3 or 4 distinct text sizes to maintain a clear hierarchy without overcomplicating the system.

Exercise #5

Keep responsiveness in mind

Keep responsiveness in mind Bad Practice
Keep responsiveness in mind Best Practice

Wireframes should illustrate how text behaves across different screen sizes. Responsive text handling involves decisions about font scaling, line length, and how content wraps or truncates when space is limited. These decisions affect readability on every device.

Headlines often use truncation with an ellipsis when space is constrained. Users should still access full titles through hover states or tooltips. Include at least a few visible characters before truncation begins, giving users enough context to understand the content.

Text blocks in constrained spaces benefit from "Show more" patterns that indicate additional content exists below the fold or on another page. This maintains clean layouts while preserving access to full information.[1] Documenting these wrapping rules in wireframes ensures consistent implementation across the product.

Pro Tip: Apply truncation patterns consistently to breadcrumbs, pagination, and long URLs throughout the product.

Exercise #6

Plan for localization

Plan for localization

Products intended for global audiences require localization planning during wireframing. This process involves more than translation and extends to:

  • Layout: If your product targets countries with right-to-left languages like Arabic or Hebrew, display mirrored layouts in wireframes to validate that the design works bidirectionally.
  • Space: German and Russian typically require 30% more space than English, while some Asian languages may need less horizontal space but more vertical room.
  • Date formats: Americans use MM-DD-YYYY, Europeans prefer DD-MM-YYYY, and many Asian countries use YYYY-MM-DD.
  • Other formats: Phone numbers, currencies, addresses, and measurement units all follow regional conventions that affect text length and layout.
Exercise #7

Plan for edge cases

Plan for edge cases Bad Practice
Plan for edge cases Best Practice

Edge cases represent scenarios that fall outside typical use but will inevitably occur. Empty states, error messages, and unusual content lengths all require planning during wireframing. Anticipating these situations prevents awkward experiences during user testing and production use.[2]

Error text placement deserves specific attention in wireframes. Field validation messages, system notifications, and confirmation dialogs all need designated locations. Wireframes should show where these messages appear and how they interact with surrounding content without causing layout shifts.

Accessibility considerations should also be part of edge case planning. Alt text for images, proper link descriptions, and button labels that make sense without visual context all improve the experience for users relying on assistive technology. Including these details in wireframes ensures accessibility is built into the product rather than added as an afterthought.

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