Say no to dark patterns

Dark patterns manipulate users into actions they didn’t intend, violating their privacy and freedom of choice. While these tactics may lead to short-term gains, they erode user trust, which is essential for long-term relationships.

Many dark patterns involve UX writing. Confirmshaming is the popular technique of guilt-tripping potential customers. Instead of respecting users' choice to unsubscribe, products use the feeling of shame and the fear of missing out (FOMO) to make users feel bad about their decision. Scaremongering is another dark pattern that uses fear to trick people into doing something they don't want to. Exaggerated language manipulates users' needs for safety, health, love, respect, and recognition. It scares people into taking actions they didn't plan to, like downloading an antivirus software (need for safety and fear of losing data) or registering in a dating app (needs for love and fear of loneliness).

Stay away from dark patterns to foster trust and respect users' choices.