What are you auditing?

A content audit is a fairly self-explanatory term — it is an in-depth process or method used to evaluate the content in your product. But what exactly will you be auditing? This will depend entirely on the purpose behind your content audit.

A content audit can be performed for a number of reasons, including:

• Keeping up with new information and trends
• Evaluating changing user needs and behavior
• Rewriting your product content for better results
• Removing redundant or outdated information^[1]

As a writer, you are likely to perform a content audit for nearly every reason mentioned above. You can make it a recurring quarterly, bi-annual, or annual part of your operations, or it can be initiated when a particular problem, such as high bounce rates on your website or reduced sales, arises. A simple question you can ask yourself before you get started with your audit is what you hope to achieve at the end of the whole process.