Communicate the differences

In pricing plan design, clarity and emphasis on the distinct value of each tier are crucial. Highlighting differences between plans enables users to make informed decisions swiftly. Start by outlining the unique features of each plan at the top of your pricing table. For instance, differentiate by offering 1 free project in the free plan, 3 projects in a starter plan, and unlimited projects in the pro plan.

Below each plan, detail additional features that come with that specific tier. For example, the starter plan could include professional templates or advanced features not available in the free version. This method organizes information in a user-friendly way, making it easier for potential customers to understand the value they're getting at each level. By prioritizing differences and then expanding on the incremental benefits, you guide users towards the plan that best suits their needs, simplifying their decision-making process.^[1]