Brand perception

Brand perception, the "engine" driving product success, is crucial as a positive reputation can make users more forgiving of minor usability issues. Regularly measuring brand perception helps identify what drives or hinders engagement.

Methods to measure brand perception include:

• Brand focus groups and forums: Gather loyal users for feedback on improvements. Remote forums work well for even end users that are hard to reach.
• Brand perception surveys: Online surveys with targeted, open-ended questions can provide honest user insights.
• Social media monitoring: Track mentions and reactions on platforms like Facebook, X, and Instagram to gauge sentiment and engage users directly.^[1]