Integrate the brand’s voice

Like company colors and logos, the brand voice tells users a story about your product, using language to evoke emotions and connect with the audience. The key to building a solid brand voice is consistency. When it's applied everywhere in your product's interface and marketing materials, your users get used to it and recognize your brand as they would an old friend.

To establish a strong brand voice:

• Get everyone on board. Your entire team, from content creators to tech support should have access to the brand voice template explaining how the product should sound and the benefits of using the brand voice.
• Use it everywhere consistently. This includes your website or app, blog, social media accounts, email newsletters, support chats, and any other medium you use to interact with your users. If you sound different on different platforms, you can create confusion and lose credibility.
• Brand voice can experience changes. Your product grows over time just as your domain, audience preferences, and environment change too. Be flexible and ready to change your brand voice and traits to make sure your product creates the right impact and is still appealing to your audience.