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The $300 million button
Exercise

The $300 million button

Web analytics
Exercise

Web analytics

Determine your progress tracker type
Exercise

Determine your progress tracker type

Common misconceptions about design thinking
Exercise

Common misconceptions about design thinking

Conveying key insights
Exercise

Conveying key insights

Analyze key findings
Exercise

Analyze key findings

Purpose of reporting
Exercise

Purpose of reporting

SWOT analysis
Exercise

SWOT analysis

Exercise

Compare sentiment metrics with behavior

Define the metrics of success
Exercise

Define the metrics of success

Gamification engages people
Exercise

Gamification engages people

Gamification encourages socializing
Exercise

Gamification encourages socializing

Customer lifetime value (CLTV)
Exercise

Customer lifetime value (CLTV)

Exercise

Types of outcomes

Analyzing cohort retention
Exercise

Analyzing cohort retention

OKRs vs. outcomes
Exercise

OKRs vs. outcomes

Exercise

Comparing gross and net MRR churn

Tracking net promoter score (NPS) to predict churn
Exercise

Tracking net promoter score (NPS) to predict churn

Look at what people actually do
Exercise

Look at what people actually do

Exercise

Retention vs. churn: key differences

Use the right traction metrics
Exercise

Use the right traction metrics

Encourage users to collect items
Exercise

Encourage users to collect items

Types of churn
Exercise

Types of churn

How to build a feedback loop
Exercise

How to build a feedback loop

Don’t forget the fun
Exercise

Don’t forget the fun

Measure the value, not actions
Exercise

Measure the value, not actions

Gamification gives a sense of progress
Exercise

Gamification gives a sense of progress

Calculating and interpreting churn rate
Exercise

Calculating and interpreting churn rate

Set reachable goals
Exercise

Set reachable goals

Gamification keeps users engaged beyond playtime
Exercise

Gamification keeps users engaged beyond playtime

When feedback loops fail
Exercise

When feedback loops fail

Grant badges for completing tasks
Exercise

Grant badges for completing tasks

Poor onboarding and early churn
Exercise

Poor onboarding and early churn

Exercise

Define the criteria for opportunities & solutions

What is churn?
Exercise

What is churn?

Consider goals and performance metrics
Exercise

Consider goals and performance metrics

OKR development
Exercise

OKR development

Reinforcement through consequences
Exercise

Reinforcement through consequences

Putting the outcome at the top of the tree
Exercise

Putting the outcome at the top of the tree

Exercise

Business impact of design maintenance

Headspace - mindfulness & meditation
Exercise

Headspace - mindfulness & meditation

Lack of engagement
Exercise

Lack of engagement

Things that bring us fun
Exercise

Things that bring us fun

Exercise

Cross-functional success metrics

Delineate target behaviors
Exercise

Delineate target behaviors

Exercise

Metrics selection

Introduce leaderboards & ranking
Exercise

Introduce leaderboards & ranking

Segmenting customers by product usage patterns
Exercise

Segmenting customers by product usage patterns

Exercise

Tie outcomes to business goals

Exercise

Early warning signals in churn