Objectives and key results (OKRs) translate roadmaps into measurable goals. For example, consider a company-wide objective to "Launch Version 2.0 as the market's most user-friendly analytics platform." This main objective connects different teams through specific, measurable results that contribute to the shared goal.^[1]

Each team's key results directly support this objective while maintaining clear ownership. The design team targets "Achieve a System Usability Scale score of 85+ in user testing" and "Reduce user time-to-value from 30 to 5 minutes." Engineering focuses on "Maintain 99.9% uptime during launch month" and "Process analytics queries 50% faster than Version 1.0." Meanwhile, marketing aims for "Generate 10,000 trial signups in 30 days" and "Achieve 40% trial-to-paid conversion rate."

These interconnected OKRs ensure that all teams move together toward the platform launch while maintaining focus on their specific areas of expertise.