Gamification keeps users engaged beyond playtime by encouraging reflection on their actions. For example, in a budgeting app, users might think about their spending habits and what they could do differently. The app provides feedback on spending patterns and suggests ways to save money. This reflection helps users improve their financial management skills and motivates them to stick to their budget. Even when they're not using the app, users may mentally review their expenses to make better financial decisions next time. This ongoing mental engagement helps users achieve their financial goals, making the app a valuable tool for continuous improvement.