Consider goals and performance metrics

Specifying goals and performance metrics is crucial for a successful content audit. Clear goals define what your content aims to achieve, whether it's creating awareness, driving traffic, generating leads, or selling products. Without these goals, it's challenging to measure the effectiveness of your content.

Performance metrics, such as clicks, views, bounce rates, likes, and shares, provide quantitative data on how well your content performs. For example, high bounce rates might indicate that your content isn't engaging or relevant, while a high number of shares could suggest that it's resonating well with your audience.

Additionally, qualitative insights from user research, like feedback and user behavior analysis, offer a deeper understanding beyond numbers. This combination helps you determine whether your content meets its goals or falls short.