Gamification engages people

Gamification, when implemented correctly, has the potential to engage users and make boring tasks fun. When users are engaged with a task, they are more likely to show desired behavior. If users are not engaged, they are unlikely to participate. Gamification is all about engagement at both cognitive and emotional levels, which makes it great for enhancing user experience.

A great example of this is Volkswagen's Piano Staircase experiment where they turned a set of stairs into a giant piano, where each step played a note. Despite an escalator being right next to it, people chose to use the stairs 66% more because it was more enjoyable.^[1] This shows how making tasks fun can persuade people to do them.