Look at what people actually do

Behaviorism focuses on observing external actions, not just internal thoughts. To understand user behavior, start by looking at what they actually do. This is important because people often act differently than we expect. For example, in a gamified fitness app, you might think users will exercise more if you offer big rewards for reaching major goals. But by conducting research, like tracking workout habits and user engagement, you might find that users are more motivated by earning small, frequent rewards for daily activities.

By studying real actions through user research, you can uncover surprising patterns and correct your assumptions about behavior. This helps design better gamified experiences by addressing how people truly behave and not just how you think they should.