Delineate target behaviors

The next step in the 6D framework is to delineate desired behaviors. This means identifying the specific actions you want users to take. To define them:

• Be specific: Clearly define what you want users to do. For example, you might want users to complete a certain number of daily lessons in an educational app or participate in quizzes after each lesson.
• Define success metrics: Determine what will show that your gamification project is successful. These metrics should align with your target behaviors. For instance, if you want users to complete daily lessons, a success metric could be the number of lessons completed per week.
• Analytics: Identify ways to measure progress towards your success metrics. Common analytics include DAU (Daily Active Users) over MAU (Monthly Active Users), virality (how often users refer others), and the scope of virtual economy activity (such as points or badges earned). These measurements help track user engagement and the effectiveness of your gamification efforts. For example, tracking the number of lessons completed and badges earned can show how engaged users are with the educational content.