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Although the basic idea of cards isn't new, there are still a few intricacies that can make or break the whole user experience.

Primarily, the concept of cards was based on the principle of common regions. It states that people perceive multiple items integrated within a boundary like a group of related elements. This principle even overpowers the law of proximity. Due to borders and the same background, elements that are distant from each other appear to be part of the same whole. 

That's what cards do. Knowing how to use tools like alignment, shadows, fonts, and colors will help you'd create designs that are easy to scan and navigate.

Exercise #1

Strive for simplicity

Strive for simplicity Bad Practice
Strive for simplicity Best Practice

Horizontal dividers can help separate unrelated elements or emphasize the hierarchy between them. However, they're rarely helpful in card design. Use typography tools and negative space to add distance or make content stand out.

The fundamental rule of simplicity in card design helps get rid of visual clutter that kills legibility and increases cognitive load.

Exercise #2

Use separate cards to display items on distinct topics

Use separate cards to display items on distinct topics Bad Practice
Use separate cards to display items on distinct topics Best Practice

Cards are perfect for splitting heterogeneous items. By establishing boundaries or a common background, cards indicate that elements within are related and those outside are not.

Placing items of different topics within one border increases cognitive load, making users wonder if the content is related or not. Instead, split the content into logical groups to help users navigate faster.

Exercise #3

Make the entire card clickable

Make the entire card clickable Bad Practice
Make the entire card clickable Best Practice

Making an entire card clickable simplifies user interactions, especially when there's only one action associated with that card. This design choice reduces the cognitive load, encouraging users to engage more effortlessly with the content. By providing a larger clickable area, you make the UI more accessible and responsive, ultimately streamlining the user journey.

To signal that an entire card is clickable, use a subtle hover effect, such as a color change or shadow, and a pointer cursor. Additionally, you might consider using a faint border.

Exercise #4

Use contrasting labels

Use contrasting labels Bad Practice
Use contrasting labels Best Practice

When applying labels over images or videos, strive for foreground vs. background contrast. Make sure people with visual impairments won't have trouble reading labels or text overlaid on images.

The golden rule is to keep the contrast ratio of 4.5:1. The trick is to place a darker cover over the image and adjust its transparency. This way, the image stays visible and contrasting enough.

Exercise #5

Use visual elements to create cohesion within a card

Use visual elements to create cohesion within a card Bad Practice
Use visual elements to create cohesion within a card Best Practice

They're called cards because, well, they look like cards. Without visual tools like shadows, borders, and shared backgrounds, each group's items look less related and create more cognitive load for users scanning a page.

Use clearly defined containers to help cards stand out, get more attention as a group of related content, and increase comprehension.

Exercise #6

Present information in a progressive way

Present information in a progressive way Bad Practice
Present information in a progressive way Best Practice

Cards are meant for digestible pieces of content — users can open them to know more. It's an excellent example of the progressive disclosure technique that presents information or features in a progressive, step-by-step way. Firstly, it helps not overwhelm novice users with bulks of content and enhances the process of system learnability. Secondly, the interface looks more organized and clear.

Keep the supporting body text short and truncate it with three dots — it gives a feeling that there's something more to explore and invites users to continue reading.

Exercise #7

Provide enough white space

Provide enough white space Bad Practice
Provide enough white space Best Practice

Thoughtful use of white space within cards not only enhances readability but also guides users' focus towards key elements. Here are some tips on the effective use of space within cards:

  • Maintain consistent margins: Keep a uniform distance between the card's content and its edges to avoid a cluttered look.
  • Use dividers sparingly: If you must differentiate between elements, subtle dividers or varying text sizes can do the trick without eating up space.
  • Group related elements: Place interconnected information or actions close together, guiding users naturally through the card's content.
  • Prioritize content: Utilize space to emphasize important information, perhaps through a larger font or a more central placement within the card.
Exercise #8

Use quality media to gain trust

Use quality media to gain trust Bad Practice
Use quality media to gain trust Best Practice

High-quality media says you care about users and their overall experience when interacting with a product. In the long run, such details impact your reputation and gain users' trust. Blurry and grainy images can be a deal-breaker, especially when they carry a vital message that users can't read.

Exercise #9

Keep card labels concise

Keep card labels concise Bad Practice
Keep card labels concise Best Practice

Card labels are a part of the product's microcopy, and good microcopy should be concise. Firstly, people don't read. Secondly, digital interfaces, especially mobiles, have limited space. You can't use long sentences simply because they won't fit anywhere.

What can you do to make labels concise?

  • Remove unnecessary modifying words, slang, and redundant punctuation (commas, semicolons, and clauses)
  • Avoid stating the obvious and keep your labels bite-sized, so users can quickly grasp the information and move forward
Exercise #10

Maintain color hierarchy

Maintain color hierarchy Bad Practice
Maintain color hierarchy Best Practice

Color hierarchy exists for a reason — it helps emphasize more relevant content and subdue elements of lesser priority. When everything on the screen is highlighted as important, nothing feels truly important, and users will find it hard to focus. For example, the title is more relevant than a preview, and the primary button Learn More is more important than the secondary buttons for adding to favorites and saving.

Exercise #11

Don't overuse shadows

Don't overuse shadows Bad Practice
Don't overuse shadows Best Practice

In UI cards that already feature shadows or high emphasis, adding additional shadows to media objects, buttons, or icons can create visual clutter. This overuse disrupts the established visual hierarchy, making it difficult for users to focus on key elements. Excessive stylistic touches can compromise the design's simplicity and clarity, leading to an overall messy appearance. Instead, aim for a more restrained approach to maintain a clean and user-friendly interface.

Complete this lesson and move one step closer to your course certificate