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Customer Segmentation Exercises

Explore hands-on “Customer Segmentation” exercises to sharpen your skills and level up your craft. Want more? Browse all search results

Group mentoring
Exercise

Group mentoring

Mentorship Program
Exercise

Churn and customer segmentation

Introduction to Churn Metrics and Analysis
Segmenting customers by product usage patterns
Exercise

Segmenting customers by product usage patterns

Segmentation and Churn Prevention Strategies
Value-based segmentation to prioritize high-value customers
Exercise

Value-based segmentation to prioritize high-value customers

Segmentation and Churn Prevention Strategies
Exercise

Behavioral cohorts

Cohort & Segment Analysis
Designing effective surveys
Exercise

Designing effective surveys

Feedback Loops and Continuous Improvement
Exercise

User segment creation

Cohort & Segment Analysis
Exercise

Marketing and sales specialists

Roles and Responsibilities in Design and Product Teams
Retention curve analysis
Exercise

Retention curve analysis

Cohort & Segment Analysis
Targeting at-risk segments with tailored offers
Exercise

Targeting at-risk segments with tailored offers

Segmentation and Churn Prevention Strategies
Exercise

Cohorts and segments

Cohort & Segment Analysis
Segmenting based on feedback and customer satisfaction
Exercise

Segmenting based on feedback and customer satisfaction

Segmentation and Churn Prevention Strategies
Exercise

Using predictive analytics to identify at-risk segments

Segmentation and Churn Prevention Strategies
Exercise

Retention metrics

Cohort & Segment Analysis
Using customer lifecycle stages for segmentation
Exercise

Using customer lifecycle stages for segmentation

Segmentation and Churn Prevention Strategies
Behavioral segmentation to address disengagement
Exercise

Behavioral segmentation to address disengagement

Segmentation and Churn Prevention Strategies
Cross-selling and upselling based on segmentation
Exercise

Cross-selling and upselling based on segmentation

Segmentation and Churn Prevention Strategies
Exercise

Types of customer feedback

Feedback Loops and Continuous Improvement
Exercise

Identifying competitors

Market and Competitor Research
Exercise

Conducting market opportunity assessment

Your Product Vision and Strategy
Exercise

Combining segmentation with churn prevention strategies

Segmentation and Churn Prevention Strategies
Exercise

Acquisition cohorts

Cohort & Segment Analysis
Analyzing competitive landscape
Exercise

Analyzing competitive landscape

Your Product Vision and Strategy
Exercise

Segment activation tracking

Cohort & Segment Analysis
Analyzing Net Promoter Score (NPS)
Exercise

Analyzing Net Promoter Score (NPS)

Feedback Loops and Continuous Improvement
Geographic segmentation for localized strategies
Exercise

Geographic segmentation for localized strategies

Segmentation and Churn Prevention Strategies
Exercise

Defining healthy baselines

Implementing Early Warning Systems
Exercise

Understanding the peak-end rule

Why Journey Mapping Matters
Demographic segmentation and personalized retention strategies
Exercise

Demographic segmentation and personalized retention strategies

Segmentation and Churn Prevention Strategies
Exercise

When to create customer journey maps

What is Journey Mapping?
Segmenting risk levels
Exercise

Segmenting risk levels

Implementing Early Warning Systems
Exercise

Implementing personalized email campaigns

Personalization Strategies to Reduce Churn
Exercise

Segmenting users for targeted push campaigns

Push Notification Strategies That Drive Engagement
Exercise

Time-based cohorts

Cohort & Segment Analysis
The Kano model
Exercise

The Kano model

Prioritizing and Planning Improvements
Exercise

Defining control groups

A/B Testing Churn Reduction Strategies
Exercise

Setting goals for re-engagement campaigns

Re-engagement Campaigns for Dormant Users
Exercise

Segment data

Interpreting and Exploring Metrics
Exercise

Highlight friction

Framing Insights and Findings for Impact
Setting action thresholds
Exercise

Setting action thresholds

Implementing Early Warning Systems
Organizing journey stages
Exercise

Organizing journey stages

V = Visualize
Exercise

Journey mapping for business growth

What is Journey Mapping?
Customizing layers for personas
Exercise

Customizing layers for personas

 L = Layers
Exercise

Selecting appropriate machine learning algorithms

Predictive Analytics and Machine Learning for Churn
Exercise

Segment customer journey mapping for targeted delivery

Embedding Maps into Delivery
Cultural competency basics
Exercise

Cultural competency basics

Principles of Social Impact and Equity
Crafting personalized re-engagement messages
Exercise

Crafting personalized re-engagement messages

Re-engagement Campaigns for Dormant Users
Applying the Jobs to Be Done framework
Exercise

Applying the Jobs to Be Done framework

Defining Target Audience
Demographic profiling
Exercise

Demographic profiling

User Research and Personas
Exercise

Define appropriate scope

O = Objective