Setting goals for re-engagement campaigns

Establishing clear, measurable goals is crucial for the success of re-engagement campaigns. Well-defined objectives help in focusing efforts, allocating resources effectively, and evaluating campaign performance.

Key aspects of setting re-engagement goals include:

• Specificity: Define precise targets for user reactivation
• Measurability: Choose metrics that can be tracked and quantified
• Time-bound: Set clear timeframes for achieving objectives
• Relevance: Align goals with overall business objectives
• Segmentation: Consider different goals for various user segments

For example, an email marketing platform might aim to reactivate 20% of dormant users within three months, with a goal of 50% of those reactivated users sending at least one campaign.

Remember to balance ambitious targets with realistic expectations based on historical data and industry benchmarks.^[1]