Segment activation tracking

Segment activation tracking measures how different user groups reach key milestones in their product journey. Each segment might have unique activation events that signal true product adoption. A design tool might see professional users activate by importing brand assets, while amateur users activate by using basic templates.

Teams can use activation metrics to spot where specific segments struggle or succeed. By tracking these patterns, you can create targeted onboarding paths and feature introductions. For instance, enterprise users might need team collaboration features to activate, while individual users focus on personal productivity tools.

Watch how quickly different segments reach their activation moments. Slow activation often signals that users don't understand your product's value or face obstacles in their early experience. Fast activation typically leads to better retention and product success.