Segmenting customers based on their product usage patterns allows businesses to identify how frequently and in what ways customers engage with the product. This segmentation focuses on dividing users into categories such as heavy users, occasional users, and inactive users. By understanding how different customers interact with the product, businesses can tailor their engagement strategies more effectively.

• Heavy users: Regularly engage with the product, utilize advanced features, and often become brand advocates. Benefit most from early access features and premium support.
• Moderate users: Show consistent but limited engagement. Respond well to feature education and personalized recommendations.
• Occasional users: Interact sporadically with the product. Need campaigns highlighting key features and success stories.
• Inactive users: Require special attention through reactivation strategies like personalized reminders or simplified experiences.

GitHub demonstrates effective usage-based segmentation through its user profile interface. The platform adapts its experience based on user activity levels: new users see helpful tutorials for basic functions, while the contribution graph and achievement badges provide motivation for regular users.