Combining segmentation with churn prevention strategies

When grouping customers for churn prevention, using multiple factors works better than just one. Looking at how customers behave, how much they spend, and who they are helps create better strategies to keep them. For example, if valuable customers who usually buy a lot start buying less, they might need a special loyalty reward. But customers who don't spend much might need a different kind of offer to come back. Using multiple factors together helps understand customers better. You might look at both customer age and how long they've been using your product to send offers they'll actually want. Or you could look at both how they use your product and how much they spend to decide who gets special upgrades.

Pro Tip! Start by identifying high-value customers who’ve shown reduced activity, then send them a personalized offer, like a loyalty discount or exclusive feature access, to re-engage them.

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