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Demographic profiling

Demographic profiling

Demographics tell you who your users are, but making sense of varied data sources can be tricky. You might have survey responses in spreadsheets, interview notes with scattered details, and analytics showing different patterns. ChatGPT helps you organize this demographic chaos into clear profiles.

Input your raw demographic data with specific analysis requests: "Here's demographic data from 200 survey responses. Create a breakdown by age groups, job roles, and technical proficiency. Identify any surprising correlations." ChatGPT then quickly spots patterns like how your youngest users are actually in management roles, not entry-level as you assumed.

The real value comes from connecting demographics to behaviors. Prompt ChatGPT to "Analyze which age groups report which pain points" or "Show me if technical proficiency correlates with feature requests." These connections help you understand not just who your users are, but why different groups struggle with different aspects of your product.

Pro Tip: Ask ChatGPT to flag demographic gaps in your research. Missing certain groups entirely tells its own story.

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