Targeting at-risk segments with tailored offers

Targeting at-risk segments with tailored offers

Tailoring offers based on customer segmentation is an effective way to re-engage at-risk customers and reduce churn. By analyzing behavior and identifying segments that show reduced engagement, businesses can create personalized offers that address specific needs.

There are several types of tailored offers businesses can use to re-engage customers:

  • Discounts: Offering a percentage off or free months for subscription services can entice customers to stay.
  • Exclusive content or features: Providing early access to new features or offering premium content at no extra cost creates a sense of exclusivity.
  • Tutorials or educational content: For customers who haven’t fully utilized the product’s features, targeted tutorials or onboarding refreshers can help them discover value.
  • Loyalty rewards: Offering loyalty points or rewards for continued usage encourages long-term commitment.

GoodRx demonstrates effective retention practices in its cancellation flow. Instead of immediately processing cancellation, they highlight specific, valuable benefits alongside a free month offer. This approach reminds users of concrete value while providing an easy way to extend their experience

Pro Tip! Tailor offers like discounts, tutorials, or exclusive content based on customer behavior and segment needs to re-engage at-risk users.

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