Cross-selling and upselling based on segmentation
Cross-selling and upselling are powerful techniques to boost customer value, and segmentation can enhance their effectiveness by tailoring offers to specific customer groups. Cross-selling involves offering complementary products or services that align with customers’ current purchases, while upselling encourages customers to upgrade or purchase a more advanced version of what they already have.
Using segmentation, businesses can create personalized cross-sell or upsell offers. Oku's reading app shows effective upselling by limiting certain features to active users. The app recognizes when users actively track their books and offers paid upgrades for additional features like reading goals. By connecting premium features to user interests, the app creates natural moments for upgrade suggestions.
Pro Tip! Review customer purchase history and suggest upgrades or complementary products directly in their next interaction.