Behavioral segmentation to address disengagement

Behavioral segmentation to address disengagement

Behavioral segmentation categorizes customers based on their actions, such as purchase behavior, usage frequency, or interaction with features. This type of segmentation is particularly useful for identifying disengaged customers who are at risk of churning. For example, customers who use the product less frequently or haven’t interacted with key features in a while are prime candidates for targeted re-engagement campaigns.

Netflix demonstrates effective behavioral segmentation through its interface organization. The platform tracks viewing patterns to display tailored content and allows users to set reminders for upcoming shows, creating personalized engagement opportunities. These features help maintain user interest by making relevant content easily accessible and encouraging future interactions.

By segmenting customers based on their behavior, businesses can address disengagement early, offering personalized incentives, reminders, or educational content that encourages customers to re-engage with the product.

Pro Tip! Use analytics tools to track customer behaviors such as login frequency and feature usage, and create targeted re-engagement campaigns based on inactivity patterns.

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