Using customer lifecycle stages for segmentation
Segmenting customers based on their lifecycle stage allows businesses to deliver targeted strategies that address the specific needs of each phase. The customer lifecycle typically includes stages such as new customers, active customers, at-risk customers, and churned customers. Each segment has distinct characteristics and requires tailored engagement strategies to maximize retention.
For example, new customers need effective onboarding and early engagement, while at-risk customers may require re-engagement campaigns like discounts or special offers. By understanding where customers are in their lifecycle, businesses can create specific campaigns for retention, re-engagement, and long-term loyalty, ensuring that customers receive the right message at the right time.
Strava shows how to effectively engage new users at their starting stage. The app combines simple setup steps with early exposure to challenges and social connections. By balancing basic features with community benefits, Strava helps users both learn the app and see its long-term value.
Pro Tip! Map out your customer lifecycle stages and develop targeted actions for each stage.