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Website + Lead-Gen System

Dane O'Leary
Dane O'Leary
Website + Lead-Gen System
Open full project

Through my role at Alan + Co., I designed and developed a responsive, purpose-driven website and lead-generation funnel for a clinical trial initiative. The objective of the website was to inform the public about a novel investigational treatment for Seasonal Affective Disorder (SAD) and support lead generation for potential trial participants and investors.

To see the full case study, please click here.

Tools used

Adobe Illustrator
Adobe Photoshop
Figma
Miro

Topics

Design PatternsFigmaHuman BehaviorFrontend DevelopmentLanding Page DesignResponsive DesignCSSDesign SystemTestingFormsAttention to DetailCTAElement statesStyle GuideMaterial DesignAccordionsRemote WorkJSHandoff

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Reviews

1 review

Julissa Roa

Julissa Roa

Mentor
Product Designer 21 reviews

Great job on the case study! It's comprehensive, and the processes are well-developed. Regarding the website prototype, I recommend using a different font for the headings or making them bold to enhance the hierarchy and improve readability. The CTAs should have a consistent style and size; for example, the "See if you qualify" button appears smaller than the others. Additionally, consider adding more margin space in each section—the copy currently feels a bit cramped. Overall, great work!

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