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How to approach user research
Exercise

How to approach user research

UX research plan
Exercise

UX research plan

Lean UX research methodology
Exercise

Lean UX research methodology

When will research be conducted?
Exercise

When will research be conducted?

Empathy in user research
Exercise

Empathy in user research

Assumptions in lean UX research
Exercise

Assumptions in lean UX research

Research strategy for a new product
Exercise

Research strategy for a new product

Heuristic evaluation
Exercise

Heuristic evaluation

SUS scores
Exercise

SUS scores

Reasons to invest in UX research
Exercise

Reasons to invest in UX research

What will you research?
Exercise

What will you research?

How many participants do you need?
Exercise

How many participants do you need?

Research strategy for an existing product
Exercise

Research strategy for an existing product

Web analytics
Exercise

Web analytics

Confirmation bias
Exercise

Confirmation bias

Tree testing
Exercise

Tree testing

Informed consent and permission
Exercise

Informed consent and permission

Sunk cost fallacy
Exercise

Sunk cost fallacy

Qualitative vs. quantitative
Exercise

Qualitative vs. quantitative

Desirability studies
Exercise

Desirability studies

What user research doesn’t do
Exercise

What user research doesn’t do

Value of a UX research strategy
Exercise

Value of a UX research strategy

Usability benchmarking
Exercise

Usability benchmarking

Consequences of not doing UX research
Exercise

Consequences of not doing UX research

Contextual inquiry
Exercise

Contextual inquiry

Attitudinal vs. behavioral
Exercise

Attitudinal vs. behavioral

False consensus bias
Exercise

False consensus bias

Card sorting
Exercise

Card sorting

Cultural probes & diary studies
Exercise

Cultural probes & diary studies

Represent findings accurately
Exercise

Represent findings accurately

What is UX research?
Exercise

What is UX research?

Competitor analysis
Exercise

Competitor analysis

Ethnography
Exercise

Ethnography

Disability etiquette
Exercise

Disability etiquette

In-depth interviews
Exercise

In-depth interviews

Surveys
Exercise

Surveys

Product opportunity questions
Exercise

Product opportunity questions

Primacy bias
Exercise

Primacy bias

Identify user emotions and attitudes
Exercise

Identify user emotions and attitudes

Content audits
Exercise

Content audits

Implicit bias
Exercise

Implicit bias

Build user personas
Exercise

Build user personas

What is the goal?
Exercise

What is the goal?

Putting it all together to pick a method
Exercise

Putting it all together to pick a method

Recency bias
Exercise

Recency bias

Use affinity mapping
Exercise

Use affinity mapping

Who is UX research for?
Exercise

Who is UX research for?

A/B and multivariate testing
Exercise

A/B and multivariate testing

Researching needs
Exercise

Researching needs

Researching usability
Exercise

Researching usability