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How to approach user research
Exercise

How to approach user research

UX research plan
Exercise

UX research plan

Lean UX research methodology
Exercise

Lean UX research methodology

When will research be conducted?
Exercise

When will research be conducted?

Exercise

Empathy in user research

Assumptions in lean UX research
Exercise

Assumptions in lean UX research

Exercise

Sunk cost fallacy

Exercise

Research strategy for a new product

Heuristic evaluation
Exercise

Heuristic evaluation

SUS scores
Exercise

SUS scores

Exercise

Reasons to invest in UX research

Exercise

What will you research?

Card sorting
Exercise

Card sorting

How many participants do you need?
Exercise

How many participants do you need?

Exercise

Research strategy for an existing product

Web analytics
Exercise

Web analytics

Confirmation bias
Exercise

Confirmation bias

Tree testing
Exercise

Tree testing

Informed consent and permission
Exercise

Informed consent and permission

Qualitative vs. quantitative research methods
Exercise

Qualitative vs. quantitative research methods

Desirability studies
Exercise

Desirability studies

Exercise

What user research doesn’t do

Exercise

Value of a UX research strategy

Exercise

Usability benchmarking

Exercise

Consequences of not doing UX research

Contextual inquiry
Exercise

Contextual inquiry

Attitudinal vs. behavioral
Exercise

Attitudinal vs. behavioral

Split accessibility issues from usability issues in reporting
Exercise

Split accessibility issues from usability issues in reporting

Exercise

False consensus bias

Cultural probes & diary studies
Exercise

Cultural probes & diary studies

Represent findings accurately
Exercise

Represent findings accurately

Exercise

What is UX research?

Competitor analysis
Exercise

Competitor analysis

Exercise

Ethnography

Disability etiquette
Exercise

Disability etiquette

Setting up a user research repository
Exercise

Setting up a user research repository

In-depth interviews
Exercise

In-depth interviews

Surveys
Exercise

Surveys

Exercise

Product opportunity questions

Primacy bias
Exercise

Primacy bias

Identify user emotions and attitudes
Exercise

Identify user emotions and attitudes

Generate user stories
Exercise

Generate user stories

Content audits
Exercise

Content audits

Exercise

Implicit bias

Build user personas
Exercise

Build user personas

Exercise

What is the goal?

Putting it all together to pick a method
Exercise

Putting it all together to pick a method

Exercise

Recency bias

Use affinity mapping
Exercise

Use affinity mapping

Exercise

Who is UX research for?